MASTER PROGRAM
BUSINESS ECONOMICS

SPECIALISATION: TOURISM

  • ABOUT THE PROGRAM

    ABOUT THE PROGRAM

    The Master’s program in Business Economics with a specialization in Tourism equips students with the skills to effectively communicate with the tourist market and position businesses or destinations for success. The curriculum focuses on developing future managers for roles in tourism, hospitality, and the public sector, combining a strong foundation in economics with environmental protection and sustainable development. Emphasizing the principles of ‘new tourism’, the program integrates modern marketing and management strategies that align with global trends and meet the demands of today’s tourist market. Students will gain the knowledge and competencies needed to promote tourism while preserving vital resources. Through applied learning and industry connections, graduates will be prepared to lead in a competitive, ever-evolving global tourism industry.

  • ADMISSION REQUIREMENTS

    ADMISSION REQUIREMENTS

    1. Completed Undergraduate (Bachelor’s) Program: Equivalent to 180 ECTS and a minimum GPA of 3.5*.
    2. English Language Proficiency:

    Minimum proficiency at B1 level*, demonstrated by one of the following:

    IELTS Academic: Minimum band score of 5.0.

    TOEFL Essentials: Minimum band score of 7.0.

    TOEFL iBT: Total score of 65, with at least 17 in Writing and no less than 16 in other sections.

    1. Assessment Interview:A mandatory interview to evaluate the candidate’s qualifications and motivation for the program.

     

    *Applications from candidates with a GPA of 3.0 may be considered conditionally, provided they submit two letters of recommendation.

    **Applicants without these certificates may take an English language proficiency test arranged by the University of Dubrovnik (UNIDU)

     

  • DEGREE AWARDED

    DEGREE AWARDED

    Upon the completion of this graduate programme, students are awarded the academic degree of a University Master of Business Economics (univ. mag. oec.).

  • EMPLOYABILITY

    EMPLOYABILITY

    Our Tourism program is designed in close consultation with key industry associations and leading employers, including the Association of Employers in Croatian Hospitality, the Croatian Employers’ Association, and top local employers like Valamar Hotels and Hilton Imperial Dubrovnik. This ensures our curriculum aligns with the latest market demands and trends in the tourism industry. Students gain specialized knowledge, preparing them for competitive roles in tourism, hospitality, and related sectors. Through partnerships with national and international associations such as UNWTO and IH&RA, the program stays aligned with global standards and trends. Additionally, the Faculty actively engages with the local community and industry experts to drive research and contribute to the region’s development, fostering strong ties between academia and practice.

  • YEAR I


    Compulsory courses

    • Corporate Governance
    • Management of Tour Operators
    • Economics of Entrepreneurship
    • Market Research in Tourism
    • Sustainable Tourism
    • Quantitative Methods in Business Decision-Making

    Elective courses

    • Capital Budgeting
    • Financial Modelling
    • Managing Prices
    • Strategic Management
    • Financial Reporting and Auditing
    • Integrated Marketing Communication
    • Managerial Accounting
    • International Business Negotiations
  • YEAR II


    Compulsory courses

    • Marketing Strategies in Tourism
    • Strategic Management in Hotel Industry
    • Tourism, Development and Policy
    • Quality Management
    • Introduction to Scientific and Research Work
    • Writing of Master’s Thesis

    Elective courses

    • Business Leading
    • Process Quality and Audit Management in Hospitality Industry
    • Event Management
  • WHY CHOOSE US

    WHY CHOOSE US

    • Personalized learning with small class sizes
    • Real-world experience through internships and projects
    • Double Degree programs with international recognition
    • Engage in pioneering research that addresses global business challenges
  • CONTACT

    CONTACT

    www.unidu.hr

    Email: admissions@unidu.hr

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