ABOUT THE PROGRAMME

The curriculum of the study programme in Tourism has been designed with the aim to equip students for a high-quality communication with the tourist market so that tourist products/services can find their way to customers and so that they can be successfully valued in terms of positioning a business enterprise or a destination better than its competition.
The programme is oriented towards providing education to future managers in the tourist, catering and hotel industry or in the public sector. Through various courses on offer, students can master the fundamentals of economics closely connected with the knowledge about the protection and improvement of the environment and the principles of balanced social development. Emphasis is put on the development of knowledge, skills and competences needed for professionals who need to know, promote and improve tourism as the precondition to preserve the very resources on which it rests and without which it would be impossible to develop the set targets in the new globalised conditions. Compared to the classical approach, the ‘new tourism’, must be founded on different principles, which need to be included in the syllabus of a modern marketing and management that follow global trends and meet the needs of the modern tourist market demand.

PROGRAMME DURATION

The graduate university study programme in Business Economics with specialisation in Tourism lasts two years or four semesters (120 ECTS credits).

DEGREE AWARDED

Upon the completion of this graduate programme, students are awarded the academic degree of a Master in Business Economics (mag. oec.).

JOB OPPORTUNITIES

The concept upon which the curriculum of this programme rests has the market needs of the private sector in focus. The private sector requires specific types of activities to be tailored to the features of the tourist products offered by hotels, restaurants, camps, tourist resort, tourist agencies, tourist organisations and other tourist offer providers, where Masters of this profile will find their job.

STUDY PROGRAMMES IN ENGLISH

The Department of Economics and Business Economics also offers almost all of its courses in the English language.
The University of Palermo, Italy, and the Department of Economics and Business Economics of the University of Dubrovnik carry out joint Double Degree university graduate programmes in Economics and in Business Economics – Marketing and Tourism – that are taught in the English language. These are the first such programmes in Croatia, which enable students to earn a degree from both the University of Dubrovnik and from the University of Palermo.

Compulsory courses

• Corporate Governance
• Economics of Entrepreneurship
• Tour Operator Management
• Tourist Market Research
• Quantitative Methods of Business Decision-Making
• Sustainable Tourism

Elective courses

• Capital Budgeting
• Financial Modelling
• Pricing Management
• Integrated Marketing Communications
• Strategic Management
• Managerial Accounting
• Financial Reporting and Auditing
• International Negotiation

Compulsory courses

• Marketing Strategies in Tourism
• Strategic Management in Hotel Industry
• Tourism, Development and Tourist Policy
• Quality Management
• Introduction to Scientific Research Work
• Master’s Thesis

Elective courses

• Business Leadership
• Quality Management and Audit Process in Hotel Industry
• Event Management

WHAT MAKES US DIFFERENT

The Department of Economics and Business Economics fosters an individual approach to students, taking into account their needs and aspirations. This Department has you and your future in focus and you can be sure that the enrolment at a study programme with the Department of Economics and Business Economics is the right choice for you. Classes at our programme are taught by our professors, by visiting professors as well as by renowned experts from practice who know how to recognise talents, understand professional goals of students and help them realize these goals. Our computer labs are equipped with a state-of-the-art technology. Studying at this Department comes with an additional benefit, i.e. the participation in the ERASMUS mobility programme. This programme enables students to study during one semester or during the whole year at a partner university abroad. Our cooperation with various enterprises, Dubrovnik-Neretva County and the City of Dubrovnik ensures students the opportunity for gaining practical knowledges and for doing their professional practice.

OUR FACILITIES AND EQUIPMENT

• Two amphitheatres
• Seven lecture theatres
• One computer laboratory
• Interactive whiteboards and LCD projectors in all lecture theatres
• Library, reading room and computer reading room
• Centre for Tourist Documentation and Information
• Wireless internet system

CONTACT

www.unidu.hr

Email: upisi@unidu.hr

Phone: +385 20 446 028