ABOUT THE PROGRAM

The Bachelor’s program in Tourism prepares students for careers in tourism, hospitality, and public management by focusing on high-quality market communication and competitive destination positioning. The curriculum emphasizes economic fundamentals, sustainability, and environmental stewardship, aligning with the principles of ‘new tourism’ and addressing current trends in the industry. Students gain specialized knowledge in tourism products and services, preparing them to meet the needs of private sector businesses such as hotels, resorts, travel agencies, and tourism associations. The program also incorporates an interdisciplinary approach to problem-solving and case studies, ensuring that students are equipped to implement global best practices and navigate the complexities of the tourism sector. With hands-on industry experience and cutting-edge research in areas like digital economy and sustainable tourism, graduates are prepared for impactful roles in a dynamic and competitive global market.

ADMISSION REQUIREMENTS

1. Completed High School Education: Minimum grade point average (GPA) of 3.5*. Refer to the List of Foreign Qualifications Sufficient for Applying to Study Programs in Croatia for detailed eligibility criteria.
2. English Language Proficiency:
   Minimum proficiency at B1 level**, demonstrated by one of the following:
   IELTS Academic: Minimum band score of 5.0.
   TOEFL Essentials: Minimum band score of 7.0.
   TOEFL iBT: Total score of 65, with at least 17 in Writing and no less than 16 in other sections.
3. Assessment Interview – A mandatory interview to evaluate the candidate’s qualifications and motivation for the program.

DEGREE AWARDED

Upon the completion of this undergraduate programme, students are awarded the academic degree of a Bachelor (Baccalaureus) of Business Economics (univ. bacc. oec.).

POSSIBILITY TO CONTINUE STUDIES

Upon the completion of the undergraduate university study program, students can enroll in the graduate university study program.

Compulsory courses

• Introduction to Economics
• Mathematics
• Statistics
• Business Informatics
• Physical and Health Education
• Fundamentals of Econometrics
• Enterprise Organisation
• Basics of Finance

Elective courses

• Economic Policy
• Retail Management
• Linear Algebra
• Economic History of Croatia
• The Economy of Croatia
• Banking

Compulsory courses

• Microeconomics
• Basics of Marketing
• Basics of Management
• Tourism Basics
• Macroeconomics
• Accounting
• Tourism Economics
• Digital Business

Elective courses

• Business Economics in International Environment
• History of Croatian Tourism
• Financial Institutions and Markets
• Human Resources Management
• Special Interest of Tourism

Compulsory courses

• Public Finance
• Monetary Economics
• Management of Tourist Agencies
• Financial Management
• International Economics
• Hospitality Management
• Final Thesis

Elective courses

• Nautical Tourism
• Operation Management
• Business Finance
• Firm Valuation
• Tourism Marketing
• Management of Small Enterprises

WHY CHOOSE US

• Personalized learning with small class sizes
• Real-world experience through internships and projects
• Double Degree programs with international recognition
• Engage in pioneering research that addresses global business challenges

CONTACT

www.unidu.hr

Email: admissions@unidu.hr