ABOUT THE PROGRAMME

The programme is intended for all those who wish to be educated for jobs related to media and journalism as well as for various forms of communication, such as media relations, public, political and business communication.

Modern information society requires that almost all economic entities and the state, political and civil organizations communicate their business, public, political and other interests to target audiences. The need for an education in this field is ever growing. Therefore, the curriculum of this programme is designed to meet the requirements of the profession, of the media and the public, as well as to offer to students a state-of-the-art education in the information and communication field.

The curriculum of the study programme in Media and Social Culture is based on the on the latest media theory tenets and is oriented towards modern communication trends. Focus is put on information technologies use and foreign languages, especially English. Lectures are given by the best domestic and foreign experts and renowned professionals.

Besides an education in theory, this programme also offers a hands-on professional education, including professional and creative work in media workshops and practical classes, which require a considerable personal engagement of students. Writing newspaper articles, making radio shows, recording and editing TV reports, planning of public relations campaigns are only some of the activities through which the students of the Media and Social Culture programme gain skills for their future professional work.

PROGRAMME DURATION

The undergraduate university study programme in Media and Social Culture lasts three years or six semesters (180 ECTS credits).

DEGREE AWARDED

Upon the completion of the university study programme in Media and Social Culture, students are awarded the academic degree of a Bachelor in Journalism and Public Relations (univ. bacc. nov. et. rel. publ.).

POSSIBILITY TO CONTINUE STUDIES

After graduating from the undergraduate programme, students have the possibility to continue their studies by attending the graduate programmes of the Department of Communication Studies (graduate programme in Media and graduate programme in Public Relations) or similar graduate programmes offered by other higher education institutions.

Compulsory courses

• Introduction to Political Science 1
• Introduction to Sociology
• Introduction to Public Relations 1
• Fundamentals of Communication Studies
• Language Culture and Expression
• Fundamentals of Journalism
• Contemporary World History
• Investigation and Writing
• English Language I/1
• Workshop: Journalistic Reporting
• Physical and Health Education I/1
• Introduction to Political Science 2
• Culture Sociology
• Introduction to Public Relations 2
• Print Media
• Electronic Media
• Contemporary Croatian History
• English Language I/2
• Speech Culture
• Workshop: Writing in Public Relations
• Workshop: Radio Reporting
• Physical and Health Education I/2

Elective courses

• Workshop: Photography
• Workshop: Video Journalism
• Second Foreign Language I/1 Spanish Language
• Second Foreign Language I/1 Italian Language
• Second Foreign Language I/1 German Language
• Second Foreign Language I/1 French Language
• Cultural Heritage
• Workshop: Photo Journalism
• Second Foreign Language I/2 Spanish Language
• Second Foreign Language I/2 Italian Language
• Second Foreign Language I/2 German Language
• Second Foreign Language I/2 French Language
• Year I Project

Compulsory courses

• Public Communication Ethics
• History of Political Ideas
• Media and Society
• Public Relations Techniques
• History of Journalism
• Television Characteristics
• English Language II/1
• Workshop: Television Reporting
• Workshop: Radio Production
• Physical and Health Education II/1
• Political Communication
• Contemporary Political Ideas and Ideologies
• Investigative Journalism
• Public Relations Strategies
• Use of Computers in Journalism and Public Relations
• Social Philosophy
• Rhetoric
• English Language II/2
• TV Production
• Physical and Health Education II/2

Elective courses

• Fundamentals of Marketing
• Workshop: Business Communication
• Workshop: Writing for Weeklies and Magazines
• Second Foreign Language II/1 Spanish Language
• Second Foreign Language II/1 Italian Language
• Second Foreign Language II/1 German Language
• Second Foreign Language II/1 French Language
• Year II Project
• Workshop: Public Speaking
• Workshop: Advertising Techniques
• Workshop: Video Journalism
• Workshop: Television News Program
• Second Foreign Language II/2 Spanish Language
• Second Foreign Language II/2 Italian Language
• Second Foreign Language II/2 German Language
• Second Foreign Language II/2 French Language

Compulsory courses

• Political Culture
• International Relations
• Democracy and Human Rights
• New Media
• Fundamentals of Economics
• Campaign Management in Public Relations
• Workshop: Media Legislation
• English Language III/1
• Workshop: Complex Journalistic Genres
• Workshop: Online Journalism
• Political System of the Republic of Croatia
• European Integration
• Modern Economy
• English Language III/2
• Workshop: Newspaper Editing
• Workshop: Radio Program Editing
• Workshop: TV Program Editing
• Workshop: Online Newsletters Editing
• Workshop: Editing of Publications in Public Relations
• Undergraduate Programme Project

Elective courses

• Multimedia
• Workshop: Radio News Programme
• Second Foreign Language III/1 Spanish Language
• Second Foreign Language III/1 Italian Language
• Second Foreign Language III/1 German Language
• Second Foreign Language III/1 French Language
• Popular Culture
• Workshop: Web Design
• Workshop: Graphic Design
• Second Foreign Language III/2 Spanish Language
• Second Foreign Language III/2 Italian Language
• Second Foreign Language III/2 German Language
• Second Foreign Language III/2 French Language

WHAT MAKES US DIFFERENT

This programme offers various professional workshops as its integral part. This means that, besides their regular education in the compulsory courses on general and expert topics relating to scientific theory and disciplines, students have the opportunity to spend a considerable amount of time in workshops. There they are able to gain and practice the basic skills of their future profession so that they can be successful in it.

Radio, TV and journalistic workshops are to be especially highlighted, which include University media (Undu radio, Unidu TV, Punkt magazine). Students of the undergraduate programme and students of both graduate programmes of the Department of Communication Studies take an active part in creating and editing their content.

CONTACT

www.unidu.hr

Email: upisi@unidu.hr

Phone: +385 20 446 028