PROGRAMME DURATION

The graduate university study programme in Public Relations lasts two years or four semesters (120 ECTS credits).

DEGREE AWARDED

Upon the completion of the graduate programme in Public Relations, students are awarded the academic degree of a Master in Public Relations (mag. rel. publ.).

JOB OPPORTUNITIES

This two-year graduate programme educates students for independent scientific, research and highly expert activities in public relations services, governmental and non-governmental organisations, PR and marketing agencies and enterprises. Students who graduate from this programme are able to professionally and accurately apply theoretic insights in their practical work and in their organisations as well as to independently research the developments in public relations and society and their interdependencies.

The increase in demand for communication managers or public relations managers is quite noticeable in Croatia, especially in the last couple of years. Therefore, the decision to study at the first Croatian graduate programme in Public Relations is an excellent choice.

Compulsory courses

• Introduction to Scientific Research Work
• Marketing Channels
• Public Relations and the Internet
• English Language
• Integrated Marketing Communications
• Corporate Communications
• Public Relations and Socially Responsible Business
• English Language

Elective courses

• Marketing Research
• Public Relations in Tourism
• Postmodern Society
• Social Psychology
• Philosophic Aspects of Global Economy
• Film Art
• Public Relations and Lobbying
• Workshop: Internal Communications
• National and International Safety
• Human Resources Management
• Croatian Economy

Compulsory courses

• Crisis Management
• Media Relations
• Election Campaigns
• English Language
• Writing of Master’s Thesis

Elective courses

• Modern Political Processes
• Cultural Identity
• Dubrovnik Literature
• Integration Processes
• Workshop: Spokesperson

DOCTORAL PROGRAMME

The doctoral programme in Communication Studies, organised by the University of Osijek in collaboration with the University of Dubrovnik, is the pinnacle of higher education in this field. The students from the Department of Communication Studies of the University of Dubrovnik can thus begin their studies at the undergraduate university programme and, after eight years, get their PhD in the respective scientific fields.

WHAT MAKES US DIFFERENT

This programme offers various professional workshops as its integral part. This means that, besides their regular education in the compulsory courses on general and expert topics relating to scientific theory and disciplines, students have the opportunity to spend a considerable amount of time in workshops. There they are able to gain and practice the basic skills of their future profession so that they can be successful in it.

Radio, TV and journalistic workshops are to be especially highlighted, which include University media (Undu radio, Unidu TV, Punkt magazine). Students of the undergraduate programme and students of both graduate programmes of the Department of Communication Studies take an active part in creating and editing their content.

CONTACT

www.unidu.hr

Email: upisi@unidu.hr

Phone: +385 20 446 028