ABOUT THE PROGRAMME

The curriculum of the study programme in Marketing has been designed with the aim to equip students for high-quality market communications so that products/services find their way to customers and so that a business enterprise or a destination can be successfully valued and achieve a better market position than its competition. The focus is on gaining knowledge about one’s own possibilities in terms of internal and external environment and to recognize advancing threats as well as make use of the opportunities arising out from the trends in the environment. Business environment is comprised of stakeholders with which one is in direct market communication, including the PEST environment (economic trends, social and cultural impacts, political and legislation impacts, new technologies, competition, etc.) and internal environment of a firm (organisational resources, organisational structure and organisational culture). Marketing communications will be successful if they are based on market segmentation (geographical, demographical, interest segmentation, etc.), whereby the orientation on a target segment is based on the marketing mix. By attending this programme, students will get a specific education through a balance among knowledge, skills and competences connected with new marketing trends.

PROGRAMME DURATION

The graduate university study programme in Business Economics with specialisation in Marketing lasts two years or four semesters (120 ECTS credits).

DEGREE AWARDED

Upon the completion of this graduate programme, students are awarded the academic degree of a Master in Business Economics (mag. oec.).

JOB OPPORTUNITIES

Upon the graduation from the graduate programme with specialisation in Marketing, students will be ready for work in various types of organisations, irrespective of their size and core business, and in both private or public sector. They will be able to work in jobs, in which it will be required to win the market by strategic management, having market-oriented strategic planning as its base, and with the help of marketing channels, marketing information and market opportunities.

STUDY PROGRAMMES IN ENGLISH

The Department of Economics and Business Economics also offers almost all of its courses in the English language.
The University of Palermo, Italy, and the Department of Economics and Business Economics of the University of Dubrovnik carry out joint Double Degree university graduate programmes in Economics and in Business Economics – Marketing and Tourism – that are taught in the English language. These are the first such programmes in Croatia, which enable students to earn a degree from both the University of Dubrovnik and from the University of Palermo.

Compulsory courses

• Corporate Governance
• Economics of Entrepreneurship
• Marketing Management
• Marketing Research
• Quantitative Methods of Business Decision-Making
• Strategic Marketing Management

Elective courses

• Capital Budgeting
• Financial Modelling
• Pricing Management
• Integrated Marketing Communications
• Strategic Management
• Managerial Accounting
• Financial Reporting and Auditing
• International Negotiation

Compulsory courses

• Services Marketing
• Marketing Channels
• Brand Management
• Quality Management
• Introduction to Scientific Research Work
• Writing of Master’s Thesis

Elective courses

• Business Leadership
• Competitiveness of Modern Economies
• Event Management

WHAT MAKES US DIFFERENT

The Department of Economics and Business Economics fosters an individual approach to students, taking into account their needs and aspirations. This Department has you and your future in focus and you can be sure that the enrolment at a study programme with the Department of Economics and Business Economics is the right choice for you. Classes at our programme are taught by our professors, by visiting professors as well as by renowned experts from practice who know how to recognise talents, understand professional goals of students and help them realize these goals. Our computer labs are equipped with a state-of-the-art technology. Studying at this Department comes with an additional benefit, i.e. the participation in the ERASMUS mobility programme. This programme enables students to study during one semester or during the whole year at a partner university abroad. Our cooperation with various enterprises, Dubrovnik-Neretva County and the City of Dubrovnik ensures students the opportunity for gaining practical knowledges and for doing their professional practice.

OUR FACILITIES AND EQUIPMENT

• Two amphitheatres
• Seven lecture theatres
• One computer laboratory
• Interactive whiteboards and LCD projectors in all lecture theatres
• Library, reading room and computer reading room
• Centre for Tourist Documentation and Information
• Wireless internet system

CONTACT

www.unidu.hr

Email: upisi@unidu.hr

Phone: +385 20 446 028