One of the leading world experts, Professor Joseph F. Hair from the University of South Alabama, Mitchell College of Business, was a guest at the postgraduate doctoral study of Business Economics in Digital Environment. Professor Hair held the workshop in methodology ‘Partial Least Squares Structural Equation Modelling’ with the practical examples of PLS-SEM software implementation, which was attended by doctoral students. During this workshop, students had the opportunity to seek advice about the empirical aspects of their dissertations from one of the leading world scientists when it comes to data analysis and marketing.

According to the Google Scholar data from August 2022, Professor Hair is ranked as the first world scientist in the field of multivariate data analysis, structural equation modelling and marketing. During his career, he has been cited more than 318,000 times with the h-index and with i-10 index of 105, i.e. 424. We are proud to be able to present our students another opportunity to acquire knowledge directly from the most renowned world scientists.