COURSE CATALOGUE
ABOUT THE PROGRAM
ABOUT THE PROGRAM
The Marketing study program prepares students for global careers by combining practical skills with insights into digital marketing, neuromarketing, and sustainable strategies. The program focuses on connecting products with customers, enhancing brand positioning, and navigating market trends. Students gain expertise in market segmentation and customer-centered strategies, with a focus on both internal business dynamics and external market challenges. The curriculum is designed for future managers in sectors like tourism, trade, banking, and public administration, equipping graduates to thrive in a globalized economy. Collaborations with industry and public sector partners provide hands-on learning, ensuring students can apply their knowledge in real-world settings.
ADMISSION REQUIREMENTS
ADMISSION REQUIREMENTS
- Completed High School Education: Minimum grade point average (GPA) of 3.5*. Refer to the List of Foreign Qualifications Sufficient for Applying to Study Programs in Croatia for detailed eligibility criteria.
- English Language Proficiency:
The following certificates are accepted:
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Cambridge FCE or CAE
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IELTS Academic with an overall score of 5.5 or higher
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TOEFL iBT with a minimum score of 69
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- Assessment Interview – A mandatory interview to evaluate the candidate’s qualifications and motivation for the program.
DEGREE AWARDED
DEGREE AWARDED
Upon the completion of this undergraduate programme, students are awarded the academic degree of a Bachelor (Baccalaureus) of Business Economics (univ. bacc. oec.).
POSSIBILITY TO CONTINUE STUDIES
POSSIBILITY TO CONTINUE STUDIES
Upon the completion of the undergraduate university study program, students can enroll in the graduate university study program.
WHY CHOOSE US
WHY CHOOSE US
- Personalized learning with small class sizes
- Real-world experience through internships and projects
- Double Degree programs with international recognition
- Engage in pioneering research that addresses global business challenges
CONTACT
ACADEMIC CALENDAR
