UNIDU

ABOUT THE PROGRAM

The Marketing study program prepares students for global careers by combining practical skills with insights into digital marketing, neuromarketing, and sustainable strategies. The program focuses on connecting products with customers, enhancing brand positioning, and navigating market trends. Students gain expertise in market segmentation and customer-centered strategies, with a focus on both internal business dynamics and external market challenges. The curriculum is designed for future managers in sectors like tourism, trade, banking, and public administration, equipping graduates to thrive in a globalized economy. Collaborations with industry and public sector partners provide hands-on learning, ensuring students can apply their knowledge in real-world settings.

ADMISSION REQUIREMENTS

1. Completed High School Education: Minimum grade point average (GPA) of 3.5*. Refer to the List of Foreign Qualifications Sufficient for Applying to Study Programs in Croatia for detailed eligibility criteria.

2. English Language Proficiency:
Minimum proficiency at B1 level**, demonstrated by one of the following:
IELTS Academic: Minimum band score of 5.0.
TOEFL Essentials: Minimum band score of 7.0.
TOEFL iBT: Total score of 65, with at least 17 in Writing and no less than 16 in other sections.

3. Assessment Interview – A mandatory interview to evaluate the candidate’s qualifications and motivation for the program.

DEGREE AWARDED

Upon the completion of this undergraduate programme, students are awarded the academic degree of a Bachelor (Baccalaureus) of Business Economics (univ. bacc. oec.).

POSSIBILITY TO CONTINUE STUDIES

Upon the completion of the undergraduate university study program, students can enroll in the graduate university study program.

Compulsory courses

• Introduction to Economics
• Mathematics
• Statistics
• Business Informatics
• Fundamentals of Econometrics
• Enterprise Organization
• Basics of Finance
• Physical and Health Education

Elective courses

• Economic Policy
• Retail Management
• Linear Algebra
• Economic History of Croatia
• The Economy of Croatia
• Banking

Compulsory courses

• Microeconomics
• Basics of Marketing
• Basics of Management
• Consumer Behaviour
• Macroeconomics
• Accounting
• Digital Business

Elective courses

• Business Economics in International Environment
• History of Croatian Tourism
• Human Resources Management
• Financial Institutions and Markets

Compulsory courses

• Public Finance
• Monetary Economics
• Internet Marketing
• Financial Management
• International Economics
• International Marketing
• Final Thesis

Elective courses

• Operation Management
• Business Finance
• Firm Valuation
• Tourism Marketing
• Management of Small Enterprises

WHY CHOOSE US

• Personalized learning with small class sizes
• Real-world experience through internships and projects
• Double Degree programs with international recognition
• Engage in pioneering research that addresses global business challenges

CONTACT

www.unidu.hr

Email: admissions@unidu.hr