Diplomski

• 115159 - Integrirana marketinška komunikacija

Diplomski

• 84371 - Nautičko turističko tržište

• 130250 - Marketinški kanali

• 130251 - Upravljanje markom

• 185948 - Upravljanje intelektualnim vlasništvom

• 217607 - Upravljanje inovacijama

• 239569 - Upravljanje inovacijama

Pušić, A. (2023). Definiranje modela unaprijeđenog koncepta podrijetla proizvoda i usluga za potrebe uspješnog upravljanja markama kod generacije Z (Disertacija). Zagreb: Sveučilište u Zagrebu, Ekonomski fakultet. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:148:736525

Vranešević, T., Pušić, A., & Mandić, M. (2022) The Role of Brand Origin in The Product Attitude Formation Process Among Consumers Belonging to Generation Z // Proceedings of FEB Zagreb 13th International Odyssey Conference on Economics and Business. Dubrovnik, Hrvatska

Pušić, A. & Vojvodić, K. (2021) To be or not to be cancelled: tackling the challenges of cancel culture in brand management. U: Proceedings of 27th CROMAR Congress. Osijek, Hrvatska, str. 227-246.

Vojvodić, K., Martinović, M., & Pušić, A. (2020). The relevance of business negotiation in building competitive advantage for Croatian micro enterprises. InterEULawEast: Journal for the International and European Law, Economics and Market Integrations, 7(1), 47–63.

Martinović, M., Vojvodić, K., & Pušić, A. (2020). Kulturuloški aspekti poslovnog pregovaranja menadžera hrvatskih poduzeća. Zbornik Veleučilišta u Rijeci, 8(1), 103–119.

Martinović, M., Vojvodić, K., & Pušić, A. (2019) MANAGING CHANGE IN THE NEGOTIATING CONTEXT // TRADE PERSPECTIVES 2019 Business model innovations in domestic and international trade
Zagreb, Hrvatska, 2019. str. 279-290 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)

Vojvodić, Katija; Martinović, Marija; Pušić, Ana: Compromise or else: Managing conflicts in the negotiation process // Economic and Social Development 40th International Scientific Conference on Economic and Social Development / Beker, V. ; Lackovic, A. ; Pavelin, G. (ur.). Buenos Aires, 2019. str. 37-46

Vojvodić, K., Martinović, M. & Pušić, A. (2019) How Croatian Managers Negotiate: Investigating the Relationship Between Managers' Personal Characteristics and Negotiation Tactics. U: Tipurić, D. & Hruška, D. (ur.)7th International OFEL Conference on Governance, Management and Entrepreneurship: Embracing Diversity in Organisations.

Pušić, A. (2017) 'Poslovno pregovaranje u Republici Hrvatskoj i ostalim zemljama Europske unije', diplomski rad, diplomski, Odjel za ekonomiju i poslovnu ekonomiju, Dubrovnik.

• 146208 - Marketing in Tourism

• 115159 - Integrated Marketing Communication

• 239569 - Innovation Management

• 217607 - Innovation Management

• 129937 - Business Economics in International Environment

• 146208 - Marketing in Tourism

• 130250 - Marketing Channels

• 130251 - Brand Management

• 84371 - Nautical Tourism Market

• 146190 - Final Thesis

• 129932 - Basics of Marketing

• 185948 - Intellectual property management

Pušić, A. (2023). Definiranje modela unaprijeđenog koncepta podrijetla proizvoda i usluga za potrebe uspješnog upravljanja markama kod generacije Z (Disertacija). Zagreb: Sveučilište u Zagrebu, Ekonomski fakultet. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:148:736525

Vranešević, T., Pušić, A., & Mandić, M. (2022) The Role of Brand Origin in The Product Attitude Formation Process Among Consumers Belonging to Generation Z // Proceedings of FEB Zagreb 13th International Odyssey Conference on Economics and Business. Dubrovnik, Hrvatska

Pušić, A. & Vojvodić, K. (2021) To be or not to be cancelled: tackling the challenges of cancel culture in brand management. U: Proceedings of 27th CROMAR Congress. Osijek, Hrvatska, str. 227-246.

Vojvodić, K., Martinović, M., & Pušić, A. (2020). The relevance of business negotiation in building competitive advantage for Croatian micro enterprises. InterEULawEast: Journal for the International and European Law, Economics and Market Integrations, 7(1), 47–63.

Martinović, M., Vojvodić, K., & Pušić, A. (2020). Kulturuloški aspekti poslovnog pregovaranja menadžera hrvatskih poduzeća. Zbornik Veleučilišta u Rijeci, 8(1), 103–119.

Martinović, M., Vojvodić, K., & Pušić, A. (2019) MANAGING CHANGE IN THE NEGOTIATING CONTEXT // TRADE PERSPECTIVES 2019 Business model innovations in domestic and international trade
Zagreb, Hrvatska, 2019. str. 279-290 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)

Vojvodić, Katija; Martinović, Marija; Pušić, Ana: Compromise or else: Managing conflicts in the negotiation process // Economic and Social Development 40th International Scientific Conference on Economic and Social Development / Beker, V. ; Lackovic, A. ; Pavelin, G. (ur.). Buenos Aires, 2019. str. 37-46

Vojvodić, K., Martinović, M. & Pušić, A. (2019) How Croatian Managers Negotiate: Investigating the Relationship Between Managers' Personal Characteristics and Negotiation Tactics. U: Tipurić, D. & Hruška, D. (ur.)7th International OFEL Conference on Governance, Management and Entrepreneurship: Embracing Diversity in Organisations.

Pušić, A. (2017) 'Poslovno pregovaranje u Republici Hrvatskoj i ostalim zemljama Europske unije', diplomski rad, diplomski, Odjel za ekonomiju i poslovnu ekonomiju, Dubrovnik.