Born in Dubrovnik. She graduated in 1998 at the Faculty of Tourism and Foreign Trade - University of Split. In 2002 she enrolled in postgraduate scientific study "Business Economics in Tourism". In 2004 she presented Master's thesis on "The Condition and Possibilities of Croatian Tourism Development in the Terms of Globalization" and obtained Master's degree at the Faculty of Tourism and Foreign Trade - University of Split. In 2007 she defended PhD thesis entitled "Positioning of the Croatian tourist product in the Mediterranean under the terms of globalisation" at the Faculty of Economics, Josip Juraj Strossmayer University in Osijek. Since 2002, she has been employed at the Faculty of Tourism and Foreign Trade, now the Department of Economics and Business Economics - University of Dubrovnik as a Research fellow (2002), Assistant (2005-2007), Senior Assistant (2007-2010), Assistant Professor (2010 -2014), Associate Professor (2014-2019) and Full Professor (2019-). All elections were in social sciences, field of economics, branch of trade and tourism. She teaches "Tourism Economics", "Tourism, Development and Tourism Policy", "Consumer Behaviour", "Tourism Market Research", "Marketing Research" and "Integrated Marketing Communication" at all study levels at the University of Dubrovnik. Since 2013/2014 she has participated in course "Integrated Marketing Communication" at the postgraduate interdisciplinary doctoral study "Communicology" - Josip Juraj Strossmayer University of Osijek. She has gained academic experience in work with students, performing all forms of teaching, as well as mentoring over 50 student theses. During her almost 20 years of working experience in science and higher education, she proved herself as a teacher, scientist, researcher, reviewer and consultant. The main areas of her expertise are tourism economics, consumer behaviour and marketing research. She has participated in several scientific and professional projects and has been a member of a number of program, scientific and organizational committees of international scientific conferences. She has participated in many international scientific conferences on tourism and marketing. She is a member of the editorial boards of scientific journal „Economic Thought and Practice". She has reviewed over 50 papers for numerous scientific journals and book of proceedings from international scientific conferences. In her current scientific and professional work, she has published independently and co-authored a more than 60 papers in the field of tourism and marketing. She has spent three months on vocational training at the University of Perugia in Italy (EU Tempus programme). She went to the Leeds Metropolitan University in the United Kingdom in 2011; Hebrew University in Israel in 2018 and Rongo University in Kenya in 2019 - the Erasmus Mobility and Lifelong Learning Programme.
She is member of the Croatian Marketing Association CROMAR and the Croatian Economic Association HDE.
