The suggested conference topics are:

• Value Co-creation in Services Organization
• Collaboration, Innovation and New Product in Services Development
• Destination Marketing
• Sustainable Marketing
•  Marketing Theory and New Paradigms
•  Marketing Strategy
• Online Marketing
• Social Responsibility and Ethics
• Modeling and Marketing Analytics

All accepted papers will be published in the Conference Proceedings with ISBN in a CD form or the authors will have an opportunity to publish papers in other publications (Journal Market/Tržište, Economic Thought and Practice/Ekonomska misao i praksa  and Econviews/Ekonomski vjesnik).