The suggested conference topics are:
- Value Co-creation in Services Organization
- Collaboration, Innovation and New Product in Services Development
- Destination Marketing
- Sustainable Marketing
- Marketing Theory and New Paradigms
- Marketing Strategy
- Online Marketing
- Social Responsibility and Ethics
- Modeling and Marketing Analytics
All accepted papers will be published in the Conference Proceedings with ISBN in a CD form or the authors will have an opportunity to publish papers in other publications (Journal Market/Tržište, Economic Thought and Practice/Ekonomska misao i praksa and Econviews/Ekonomski vjesnik).