On September 22nd and 23rd our programme had the honour of hosting professor Joseph F. Hair from University of South Alabama, Mitchell College of Business. Prof. Hair delivered to our PhD students methodological workshop on Partial Least Squares Structural Equation Modelling (PLS-SEM) method with practical application in PLS-SEM software. During workshop students had an opportunity to seek advice on empirical aspects of their dissertations from one of world leading scholars in areas of data analysis and marketing.
According to Google Scholar data from August 2022 prof. Hair is ranked #1 globally in areas of multivariate data analysis, structural equation modelling and marketing. During his career he was cited more than 318.000 times with h-index and I-10 of 105 and 424 respectively. We are proud to provide our students with another opportunity to learn from distinguished world leading scholars.