The goal of the “BIP INNOSENSE – Innovation, Neuromarketing and Sustainability in Entrepreneurship” program is to provide participants with the ability to strategically manage innovation, understand consumer behavior through the application of neuromarketing tools and develop entrepreneurial initiatives that contribute to sustainability.

The program integrates knowledge from the fields of innovation management, neuroscience and entrepreneurship to provide participants with a comprehensive understanding of value creation processes in today’s business environment.

In three complementary modules – “Innovation Management”, “Neuromarketing” and “Sustainable Start-ups and Entrepreneurship” – participants develop the necessary skills to analyze markets, make informed decisions and develop innovative and socially responsible business models.

With an interactive approach and teamwork on real-life challenges, the program fosters students’ creativity, critical thinking and personal development and prepares them for a leadership role in sustainable entrepreneurship.