izv.prof.dr.sc. Matea Matić Šošić

  • Hrvatski
  • English
izv.prof.dr.sc. Matea Matić Šošić

Zaposlenje:
aktivni radni odnos
Ustrojstvena jedinica:
Odjel za ekonomiju i poslovnu ekonomiju
E-mail :
matea.matic@unidu.hr
Telefon :
+385 20 445 939
Lokalni telefon :
2939
Ured (prostorija):
C7
Lapadska obala 7
Termin konzultacija:
Srijeda 11-12
Četvrtak 10-11
Životopis:
Matea Matić Šošić je izvanredna profesorica na Odjelu za ekonomiju i poslovne ekonomije, Sveučilišta u Dubrovniku, Hrvatska U više navrata sudjelovala u programima znanstvenog, nastavnog i stručnog usavršavanja, kako u zemlji, tako i u inozemstvu. Sudjelovala je u radu na aplikativnim istraživačkim projektima te na međunarodnim projektima i projektima koje financira MZOŠ. Predložila je, oblikovala i uvela nove sadržaje i kolegije na matičnoj instituciji. Aktivno je sudjelovala na nizu međunarodnih i domaćih znanstvenih skupova te je objavila niz radova, samostalno i u koautorstvu.

Diplomski

  • 115169 - Upravljanje strateškim marketingom
  • 165105 - Marketing financijskih institucija
  • 173751 - Marketinško istraživanje
  • 180846 - Marketing research
  • 185945 - Internetski marketing
  • 217605 - Marketing poslovnih tržišta
  • 227287 - Digitalni marketing
Matić Matea, Puh Barbara (2016.) Consumers’ purchase intentions towards natural cosmetics, Ekonomski vjesnik / Econviews – Review of Contemporary Business, Entrepreneurship and Economic Issues, Vol. 29., No. 1., pp. 53-64., ISSN: 0353-359X, e-ISSN 1847-2206
Vrdoljak Raguž, Ivona, Matić, Matea (2016.), Business students’ attitudes towards business ethics: evidence from Croatian universities, Journal of Contemporary Management, Special Issue; Management, Vol. 21., 2016, str. 189-205., ISSN 1331-0194
Matić, Matea; Vojinić, Perica; Bečić, Marija. (2016). Differences between domestic and expatriate managers in the Croatian hospitality industry, Ekonomska istraživanja, Vol. 29, No.1, pp. 131-139, ISSN: 1331-677X
Matić Matea, Prskalo, Daria (2016) Analiza spremnosti potrošača na uvođenje novih tehnologija u trgovini na malo, Oeconomica Jadertina, Vol. 6., No.1., str. 32-41., ISSN 1848-4956
Vojvodić, Katija; Matić, Matea (2016.), Disfunkcionalna kupovna ponašanja u internetskom okruženju, Redak, Split, ISBN: 978-953-336-329-5, znanstvena monografija, recenzentice: dr. sc. Marija Dragičević i dr. sc. Jelena Žugić.

Područja istraživanja:
Ponašanje potrošača u digitalnom okruženju
Izgradnja i analiza marketinških strategija
Utjecaj digitalnih strategija
Objavljeni radovi:

ORCID
Google Scholar
CROSBI

izv.prof.dr.sc. Matea Matić Šošić

Employment Status:
active employee
Organizational unit:
Department of Economics and Business Economics
E-mail :
matea.matic@unidu.hr
Telephone :
+385 20 445 939
Telephone Extension :
2939
Office (room):
C7
Lapadska obala 7
Office hours:
every Wednesday 11-12
every Thursday 11-12
Biography/CV:
Matea Matić Šošić, Ph.D., is an Associate Professor at the Department of Economics and Business, University of Dubrovnik, Croatia. The main areas of interest are to understand consumer behavior mainly through the application of data mining and statistics creating research models. In her studies, she is particularly involved in the analysis of consumer behavior, especially in the online environment, managers, and expatriation behavior, and in creating and implementing marketing strategies.
  • 234405 - Customer relations management in the digital environment
  • 245848 - Customer relations management in the digital environment
  • 165105 - Finance Institutions Marketing
  • 227287 - Digital Marketing
  • 217605 - Marketing of Business Markets
  • 146209 - E-marketing
  • 115169 - Strategic Marketing Management
  • 238975 - Marketing Basics
  • 247121 - Basic Marketing
  • 173751 - Marketing Research
  • 180846 - Marketing Research
  • 220741 - Customer relations management in the digital environment
  • 185945 - Internet marketing
Matić Matea, Puh Barbara (2016.) Consumers’ purchase intentions towards natural cosmetics, Ekonomski vjesnik / Econviews – Review of Contemporary Business, Entrepreneurship and Economic Issues, Vol. 29., No. 1., pp. 53-64., ISSN: 0353-359X, e-ISSN 1847-2206
Vrdoljak Raguž, Ivona, Matić, Matea (2016.), Business students’ attitudes towards business ethics: evidence from Croatian universities, Journal of Contemporary Management, Special Issue; Management, Vol. 21., 2016, str. 189-205., ISSN 1331-0194
Matić, Matea; Vojinić, Perica; Bečić, Marija. (2016). Differences between domestic and expatriate managers in the Croatian hospitality industry, Ekonomska istraživanja, Vol. 29, No.1, pp. 131-139, ISSN: 1331-677X
Matić Matea, Prskalo, Daria (2016) Analiza spremnosti potrošača na uvođenje novih tehnologija u trgovini na malo, Oeconomica Jadertina, Vol. 6., No.1., str. 32-41., ISSN 1848-4956
Vojvodić, Katija; Matić, Matea (2016.), Disfunkcionalna kupovna ponašanja u internetskom okruženju, Redak, Split, ISBN: 978-953-336-329-5, znanstvena monografija, recenzentice: dr. sc. Marija Dragičević i dr. sc. Jelena Žugić.

Research interests:
Consumer behavior in the digital environment
Analysis and implementation of marketing strategies in the traditional environment
The impact of digital strategies
Published papers:

ORCID
Google Scholar
CROSBI

carnet
studomat
merlin
e-učenje upute
vizual knjižnice
prvi_dan03
carnet
studomat
merlin
library
carnet
merlin
e-učenje upute
portal
vizual knjižnice
lapis